We’ve helped hundreds of entrepreneurs go from idea to startup at Tacklebox, and released +250 episodes of our podcast called… Idea to Startup. During that time it’s become blindingly clear that the best way to evaluate an early startup idea isn’t by bending over backwards to predict it’s growth potential or whether VCs will be interested - it’s by evaluating it’s “Early Rep Potential.” Basically, how quickly will the founder be able to get reps in with their customer?
The more you’re able to practice solving a problem for your customer, the better you’ll get at it, the more likely your business will become something. It’s that simple. We’ve released two episodes on this framework (Part 1, Part 2) and have now built a template you can copy and use to evaluate your own ideas.
Let us know if it’s helpful (email: [email protected]), and happy testing!
To use the ERP Rubric for your own ideas, start by copying the full workspace into your Notion account by clicking the duplicate icon in the top right corner (if you don’t have a Notion account, you’ll need to create one - the base version is free).
This will copy the entire ERP Rubric workspace — including the scoring database and sample instructions — into your own Notion.
Once you’ve duplicated the template: